Apple Music
User Interface and Experience Design

This case study was originally published on Medium under the title "I Got Rejected by Apple Music ... So I Redesigned It"

As a designer with a background in music composition and performance, I have always been passionate about experiences that marry music and technology. Through design, I hope to one day make the experience of music more accessible and enjoyable. However, Apple Music has always frustrated me. What was meant to be the service to convert everyone in the world to streaming is going through puberty — a phrase which here means steadily maturing yet unattractive compared to the adults in the game (aka Spotify).

To better understand Apple Music, I took a trip down memory lane and revisited its inception. Plagued with a notoriously confusing interface and a half-baked visual identity, Apple Music’s first identity was the culprit of many headaches.


With iOS10, Apple released a much-needed update based on the principles of Complexion Reduction.


While this new interface was much easier to navigate, I still felt that there was room for improvement. Despite its simplified color palette and enlarged typography, the interface felt cluttered and even claustrophobic — a far cry from Apple’s usual elegance. I approached my redesign in three steps, while conducting research throughout:

- Core Experience
Brand Identity
Visual Interface

Moments recorded are disseminated onto a personal map and clustered based on location. Users are able to revisit moments by tapping on different points on their map and listening to music associated with those locations. The combination of music, location, and a personal note creates an immersive experience that people can really indulge and get lost in.