Count the Clock
Identity and Branding Design
Count the Clock Productions was created by a team of Northwestern University filmmakers.
I designed a visual identity encompassing the studio's emphasis on iconic imagery and forward-thinking attitude.
The logo is made up of two elements: the Eye and the Wordmark.
The Eye is a symbol comprised of 32 strokes arranged in an orbital formation. The central ring symbolizes the 12 dials on a traditional timepiece. Surrounding it are 20 dials that disintegrate at the sides. Together, they evoke ocular imagery while creating a sense of dimension, as if transporting the viewer through time.
The Frames represent not only the passing of time and dimension, but also the frames in a moving picture. They are constructed from The Eye, taking the top and bottom row of “lashes” and merging them into a wave shape.
Through the use of frames, it is possible to create texture and draw emphasis to key elements in an image.
I also animated the logo for use in production credits.
For more information, the PDF branding guidelines can be viewed below.