Count the Clock
Identity and Branding Design

Count the Clock Productions was created by a team of Northwestern University filmmakers.
I designed a visual identity encompassing the studio's emphasis on iconic imagery and forward-thinking attitude.

Pictured below are examples of process renderings. I used strokes and circles to create simple geometry that I later distorted to convey dimension and movement.

The logo is made up of two elements: the Eye and the Wordmark.

The Eye is a symbol comprised of 32 strokes arranged in an orbital formation. The central ring symbolizes the 12 dials on a traditional timepiece. Surrounding it are 20 dials that disintegrate at the sides. Together, they evoke ocular imagery while creating a sense of dimension, as if transporting the viewer through time.

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The Frames represent not only the passing of time and dimension, but also the frames in a moving picture. They are constructed from The Eye, taking the top and bottom row of “lashes” and merging them into a wave shape.

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Through the use of frames, it is possible to create texture and draw emphasis to key elements in an image.

I also animated the logo for use in production credits. 

For more information, the PDF branding guidelines can be viewed below.

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